![]() ![]() It’s essential to make sure that each sub-group is mutually exclusive, meaning that there is no overlap between them, but that together, they comprise the entire population. ![]() Work off your list of those included in the entire population of recent retirees, assigning each individual a number, and then sorting them into subgroups based on your established characteristics.Therefore, from your target population of recent retirees you could then stratify for the following characteristics: gender education, and if they had white-collar or blue-collar careers prior to retirement. The RV manufacturer already knows that recent retirees are a prime market with their newfound freedom and disposable income that allows them to hit the road in style.You can choose to stratify by multiple different characteristics at once, as long as you can clearly match every respondent to exactly one subgroup. This means the characteristics that define a subgroup should be as clear as possible. This is a key part of the process as each member of the target population can only go into one group. Choose the characteristics that you're going to rely on for stratification, or put more simply, the characteristics that'll be your guide to effectively dividing your groups.SurveyMonkey Audience is a great tool to help you articulate your audience-even if they’re across the world. Define your target population that you aim to learn more about.
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